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I'm looking at Microsoft again here, with its Office upgrades, but also at Adobe and many other software vendors that offer upgrades at retail for existing users of their products.
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There's another form of upgrade that I find vexing: the major app upgrade. (If we end up paying more for our OSes, I will be first in line to tar and feather myself.) And market forces would, I would hope, keep prices competitive. But they do get a predictable revenue stream, and as machines age and people replace them, and as new machines are built and bought, they can still make enough money. Sure, OS makers don't get the big revenue spike when they ship a major new version. We need ongoing vendor support for an OS anyway, so why not level out the expense? It's time to recognize that the Webware, or software-as-a-service model, can work for installed software, especially now that we've become accustomed to paying subscription fees for almost every digital asset we use (examples: Web apps, mobile phones, cable TV boxes, multiplayer games).
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So much of what you pay for with an OS is ongoing maintenance and security updates anyway, I don't see how a reasonable subscription fee would be a stopper for reasonable users, assuming the total cost for the subscription was about the same as the cost for buying the operating system license outright. When users retire a machine, they can end the subscription and get a pro-rated portion of their money back. The OS subscription model is probably a better bet for business customers on the Windows side. Vendors, make your money for each new machine that runs your OS, either up front when the OS is installed on the machine (easy for Apple, which makes 99.99 percent of the machines that run the Apple OS), or by letting customers subscribe to operating system upgrades as an ongoing service.
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Here's what I propose: no more OS upgrade pricing. How many times can operating system vendors charge users for offering the same fundamental benefit on the hardware that they already own? There are nice new features, but they're incremental. It ran very well before I did the upgrade, too. Sure, it was only $29, but what did I get? Nothing that's made a tangible difference in my Mac experience. Then there's OS X Snow Leopard, another upgrade I paid for. I don't feel I should have to pay for again. Windows 7, while a better experience, is still clearly Vista with problems fixed and an improved interface. Wasn't running Vista for two years payment enough? That OS was patched and upgraded numerous times while I was running it, at no cost to me. I'm also peeved that I had to pay for this for this upgrade.
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Hats off to Microsoft for doing what it should have.īut my fear about the upgrade did cause me some nerves, and is also the reason I did the "custom" or semi-clean upgrade in the first place, which turned out to be a waste of valuable time.
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It did, it installed Windows 7, and two days later I nervously entered my license key for Windows to authorize itself. I re-installed Windows 7 on the computer and asked the installer to format the disc first.
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What I really wanted to do was re-format my hard drive and start from a blank slate on my computer, but I was afraid to do that since I thought the disc would see that as a non-upgrade install and not work.Įventually, I did it anyway, thanks in part to the confidence I got from other users who had found ways to install an upgrade disc to fresh PC. Knowing that the disc was licensed only to upgrade an existing Windows installation, I pressed the big button for a "Custom" installation and the disc set up my computer more-or-less cleanly with Windows 7. When it arrived, I started the upgrade process for my Vista desktop. I bought the upgrade disc (on the pre-order special price). The reason I'm writing this column won't be a surprise to anyone one who follows technology: Windows 7.
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Let's find a way to do away with both, or at least make the upgrade transaction a bit cleaner. But I hate upgrade discs and upgrade pricing.